Communication is at the heart of ADHOC's concerns, as much in terms of translation as in terms of our relationship with our clients. This approach makes ADHOC the ideal partner for any business wanting to expand its activities in North America.

While others may adopt a more traditional approach to translation by focusing on grammar rules, ADHOC prefers to approach translation from a communicational perspective; this is what we call targeted translation. This consists in orienting terminological choices and technological processes according to goals set by all stakeholders drawing up communication and marketing initiatives.

The main purpose of language is to convey messages, and, for ADHOC, messages take precedence; understanding the context in which they are delivered, therefore, is of the utmost importance regarding the choice of words to use. Yes, we do translate words, but it is the ideas they convey that dictate our linguistic choices. We do not hesitate to play with the language or to think outside the box to communicate effectively without ever compromising the quality of the writing.

The strength of targeted translation depends on the translation agency's capacity to communicate with its clients. For ADHOC, communicating effectively is essential. Rather than sitting up in an ivory tower reserved for initiates, ADHOC prefers keeping both feet on the ground and developing trusting relationships with its clients. This is achieved through exceptional customer service and a willingness to respect our clients' linguistic preferences, deadlines, budget, and technical constraints. We use translation aid tools and are constantly searching for new, more efficient processes, making ADHOC your partner of choice.

ADHOC offers you all the advantages of an in-house translation service (and even more!) without your having to maintain salaries during slack periods.


  • In-house translators, copy editors and project managers;
  • A dynamic approach to translation;
  • In-depth knowledge of the North American market;
  • Answers to your questions;
  • Processes that save you time and money;
  • An ideal strategic partner.

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